About Us
Your Marketing Success Partner
We help brands grow and thrive in today’s competitive, ever-changing marketing landscape.
With over 20 years of leadership experience across emerging and Fortune 50 brands, we drive measurable growth through proven strategies, data-driven insights, and results-focused execution. Whether you’re expanding into new markets, launching a new campaign, or building internal capabilities, we’re here to help you make meaningful progress and measurable impact.
Meet Our Team
Marketing Experts Committed To Your Success
Founder | Principal Consultant
Ericka Rogers
Ericka is a marketing leader with 20+ years of experience across wellness and Fortune 50 technology brands. She’s led award-winning campaigns, managed a $650M U.S. eCommerce business, and directed $200M+ digital channels. Known for blending creativity, strategic insights, and a customer-focused approach, she delivers innovative marketing strategies that drive measurable growth and lasting impact.
Partner | Principal Consultant
Brad Vetter
Brad is a seasoned digital and ecommerce leader with 15+ years of experience managing $150M+ P&Ls and building brands across North America and Europe. As a former SVP of North America at Lovehoney Group, he has deep expertise in B2C ecommerce, SEO, CRM, and marketplace growth. With a technical background, private equity experience, and an MBA from UC Berkeley, Brad specializes in using data-driven insights to optimize marketing and commerce strategies.
How It All Began
With over 20 years of experience in digital transformation, brand growth, and ecommerce, Ericka Rogers and Brad Vetter began their collaboration at Dell Technologies, leading global digital initiatives.
Throughout their careers, they continued to lead marketing, ecommerce, and digital strategies across industries, gaining firsthand insight into the challenges businesses face with traditional agencies—high costs, inefficiencies, and the struggle to find the right digital expertise. To bridge this gap, they founded Group512, delivering a smarter, more agile approach to scaling marketing and ecommerce success.
Meet Our
Leadership Team
NIALL CULLEN
SEO Sr. Consultant
JULIA KOZAK
ECommerce Sr. Consultant,
Designer & Developer
CELESTE TAMMARIELLO
Creative Director
LINSEY MAYS
Account Director
Our Value
what makes us different
Industry Leaders
Founded by executives with experience leading large, fast-growing global and emerging brands.
Digital Expertise
20+ years experience driving digital growth and transformation for leading brands.
Results-Driven
With a bias for action, we’re dedicated to delivering growth and impact.
Insights-Oriented
We combine creativity with data-driven, customer-focused insights across every recommendation for maximum impact.
Flexible Pricing
Transparent rates, fixed fee, and pay-for-performance pricing with no long-term commitments.
Wide Network
We leverage a network of industry experts, trusted partners, and leading-edge tools to ensure efficient and effective results.
OUR STORY
01
Our Commitment
We are committed to helping businesses grow and thrive by simplifying the ever-evolving digital marketing landscape. From building strong brands to enhancing visibility and driving sales, we deliver strategic, results-driven solutions that empower our clients to focus on what matters most—their business and customers.
02
Our Purpose
We’re passionate about helping brands connect with their audiences in meaningful ways. Our mission is to bridge gaps in marketing support and empower businesses to reach new markets, drive growth, and build lasting connections with their customers. We believe in creating inclusive, impactful strategies that make products more accessible and valued in today’s evolving marketplace.
03
Our Approach
Analysis & Insights Driven: We start by deeply understanding your goals, needs, and audience to craft a tailored, results-driven strategy.
Brand & Customer First: We put your brand and customer at the core of every decision, with a focus on elevating your brand, enhancing recognition, building trust, and creating lasting impact.
Right Resource, Right Time: We operate in a studio model, with a core team of dedicated industry experts, augmented by our strategic partner network, to maximize efficiency, agility, and impact —bridging gaps in today’s complex landscape while minimizing costs and mitigating risks.
Integrity: Guided by honesty, transparency, and accountability, we foster lasting client relationships built on trust and mutual respect.
Communication: To keep you informed and confident, we provide regular updates and actionable reports throughout the process.